As its agency of record, Authentic has partnered with the City of West Hollywood for 12 years to produce the largest Halloween holiday festival in the world, attracting half a million attendees annually to the iconic Halloween Carnaval.
The event is built on a tradition of entertainment, social activism and community participation.
West Hollywood Halloween Carnaval delivers an unforgettable experience to half a million attendees annually.
The live experience has included broadcast & content integration extensions with MTV, Fox and Clear Channel, with appearances and performances by Rihanna, P!nk, Boy George, Cast of Rocky Horror Picture Show, Laverne Cox, Darren Criss, Robyn, Queen Latifah and more.
