Authentic is proud to partner with Relevent Sports Group [RSG] as pioneers of global soccer culture in the US through International Champions Cup.
House of Soccer, a proprietary franchise, was created to showcase the cultures and style of soccer, while driving awareness for International Champions Cup.
Since its debut in Miami, House of Soccer has been produced on location in Charlotte and Los Angeles, with plans to tour additional cities in future ICC tournament years.
A branded custom soccer field is built to host a celebrity charity soccer game with capacity for up to 10,000 fans.
The matches have featured soccer stars Megan Rapinoe, Paolo Maldini, Patrick Kluivert, Ray Parlour and Heather O’Reilly, music artists Drake, Teyana Taylor and 2Chainz, as well as NFL/NBA icons Odell Beckham Jr., Victor Cruz, Draymond Green, Iman Shumpert and others.
More than 50 national and international media outlets were in attendance covering the events.
United States World Cup winning captain, Megan Rapinoe, hosts a soccer skills clinic for Charlotte's youngest soccer stars.
Fans enjoy meet and greets with soccer legends such as Paolo Maldini.
A sponsor village offers celebrity style salons, custom jerseys, and photo opportunities with live muralist, Kevin Lyons.
For RSG, Authentic crafts experiences at the intersections of soccer, sneaker culture, street art, music and sports style. Experiences produced include match viewing parties, press announcements and broadcasts, pop-up activations and more.
Authentic created the ultimate El Clasico match viewing party, a La Liga festival celebrating unrivaled club franchises Real Madrid and FC Barcelona, together with their passionate supporters.
Created on a transformed Pier 26 in Manhattan, programming included live HD match simulcast, sponsor activations, pre-show & halftime entertainment live on beIN Sports network, social media pop-ups and VIP experiences.
Authentic partners annually with RSG to produce a multifaceted launch for International Champions Cup featuring a week-long pop-up retail & event experience for soccer fans and media.
Club soccer legends, together with SNL's Jason Sudeikis and RSG executives, reveal the tournament schedule during an innovative media entertainment event, featuring Europe's elite teams.
Core to the experience is a site specific art installation and limited edition apparel capsule release by architectural performance artist, Daniel Arsham.
Programming includes a live daily broadcast studio where icons from sports, entertainment and pop culture are featured in interviews, podcasts, panels, influencer events, fan meet & greets, premium retail experience and soccer style museum.
