Authentic has partnered with Spectrum (formerly Time Warner Cable) on a number of breakthrough sports and entertainment programs including the launch for Spectrum Sportsnet, US Open Tennis, Nascar and NFL brand activations.
For Super Bowl XLVIII, Authentic created a first-of-its-kind, immersive brand platform, in conjunction with top-tier network partners: NBC, Fox, ESPN, Starz, HBO, History Channel, beIN Sports, Food Network, Showtime, Revolt.
Main soundstage was transformed into nightly live performances by Kings of Leon, Drake and P. Diddy.
The experience came to life in a studio backlot world where guests took control of the remote and became characters in their favorite primetime shows through innovative engagement theatre, interactive technology and entertainment.
Multi-surface projection mapping on the venue exterior illuminated downtown New York City.
Time Warner Cable Studios achieved over 10,000,000 social impressions, averaged 100k viewers to each night’s red carpet live stream and over 1,674,240,000 media impressions.
