Original disruptor brand, StubHub, turned to Authentic to promote its ultimate fan friendly brand ethos. Together with CAA, we conceived, designed and executed the pioneering consumer interactive Commemorative Ticket Experience.
Commemorative Ticket debuted at STAPLES Center, with subsequent launches at StubHub Center and Philadelphia’s Wells Fargo Center, delivering over 25M+ impressions.
The experience features a proprietary custom app where fans snap an insta-photo, design personalized souvenir collateral, printed in realtime and simultaneously uploaded to fans’ social channels.
The program lives beyond the Commemorative Ticket. Leveraging StubHub’s team partnerships’ contractual assets, we provide fans with unique experiences, suite upgrades, onfield moments with teams, flyaway trips, sweepstakes and more.
